Make a splash this holiday season with one of these fun and engaging gifts for kids under 10. From creativity boosters to irresistible puzzles and a flair for fun, each of these gifts makes a unique and memorable offering this Christmas season.

Ride-On Unicorn
They’ll love climbing aboard this fully mechanical equine and taking it for a spin. Designed without electronic parts and made to move following a child’s own directions, this appealing riding toy is perfect for building motor skills and balance. And it’s fun to play on, too.

Light-Up Building Blocks
They love those plastic block sets, but all that plastic gets a little dull over time. Liven up their playtime with a set of interconnecting blocks that actually light up. Perfect for nighttime play, to integrate with other brands and sets, or to add fun to any setup, these delightfully bright blocks are sure to please.

Self-Adhering Foam Blocks
Geckos can cling to just about any surface, no matter what direction or gravity is doing. These fun and intuitive blocks borrow more than just a name from the clingy gecko—they stick to one another on contact, making it easy to build complex, gravity-defying shapes. Perfect for young builders that already have blocks made from other materials and that want to explore creative building and play.

Kawaii Animal Bouncers
Combine cute with physical fun and you get one of these irresistible bouncers. They’re great for those who want to incorporate more physical play and less screen time. These fun animal bouncers help boost energy and build motor skills, too.

Storytime Playhouse and Book
Pretend play builds imagination, fosters creativity, and creates important critical thinking skills. But sometimes it can be hard to come by. This innovative and charming storybook playhouse set incorporates the best of both worlds—reading and playtime—and lets kids build their own stories and fun.

Roleplay Bib
Combine all the fun of pretend play and roleplaying with the easy cleanup of a tough, durable bib, and you get this innovative firefighters set. Don’t worry about putting away the dress-up gear at lunchtime, or about seeing firefighters at the dinner table. This one is easy to care for, easy to clean, and loads of fun.

Upcycled Play Track
Toys with a conscious are always a hit. And this fun, reconfigurable track set is made from post-consumer materials. Kids will love pulling together a smooth, easy track for toys, while parents will love the green sensibilities of this clever set.

Eco Fire Truck
Slow play toys that last are always welcome. They also make the perfect gift for families with eco-conscious sensibilities. Even better, this piece provides hours of creative pretend play. Kids can develop their own games and scenarios with open-ended toys like these.

Classic Pedal Car
The long beloved classic you probably remember from your own childhood has a fresh new look, but the same enduring appeal for kids. They’ll love rolling around and playing both indoors and out on this classicly styled pedal car. This piece is totally kid-powered so you’ll love the physical activity and energy burn it creates, too.

Construction Meal Set
Make food fun again and ensure even the pickiest eater gets their fair mix of veggies and fruits using this cleverly designed construction meal set. Even those young kids who balk at trying something new will be willing to engage with dinner and at least give things a try.

Kindness Dolls
Give a gift, share some good. Not only are these sweet pastel dolls soft and huggable, but they are designed to spread kindness, too. Each doll purchased triggers a doll donation to a child in need. Each kindness doll also arrives with 10 kindness tokens to share with others, spreading the joy to others long past the holiday season.

Butterfly Play Wings
Combine pretend play with more time running and playing outdoors and you have a clear parental win. Young kids adore these whimsical wings for their play value and flexibly. Parents love the time away from electronics and screens.

Bedding with Character
Combine their most important aspirations—to be an astronaut, a firefighter or ballerina—with soft, plush bedding. This character bedding set makes it easy for a child to picture themselves in their preferred roles and to imagine amazing adventures.
This year, give a gift they’ll truly love and enjoy long past the initial present is unwrapped. Unique and cool gifts for kids under 10 will make a lasting impression and ensure you both have a magical holiday experience you’ll treasure for years to come.