An estimated 45% of adults snore occasionally, and more than 25% snore regularly enough that it becomes a nightly issue — for them, and for whoever’s trying to sleep next to them. The Snorinator is a pillow built specifically around one idea: that positioning, not just willpower or gadgets, is often the real lever for reducing snoring.
The Story Behind the Snorinator
The Snorinator was born out of a very specific, very relatable problem. Co-founder Lloyd Ecker’s snoring had become bad enough that, as he tells it, he was on the verge of nightly exile to the den. His wife and co-founder Sue tried “every anti-snoring gadget out there,” with nothing making a real difference.
The breakthrough came from an old medical technique rather than a new invention: the High-Fowler position, a doctor’s approach to improving breathing by elevating the upper body. Lloyd and Sue built a pillow specifically designed to hold a sleeper upright and well-supported in that position overnight — and after testing, refining, and getting through the patent process, the Snorinator was born.
The product later appeared on Shark Tank, and the Eckers say Lloyd hasn’t snored since starting to use it — though as with any snoring solution, individual results vary based on what’s actually causing someone’s snoring in the first place (more on that below).
How the Snorinator Works
The design is based on research from Dr. George Ryerson Fowler, who found that positioning the body upright helps improve oxygenation, particularly during periods of respiratory difficulty. In practice, that upright position reduces gravitational pressure on the chest and relaxes tension in the abdominal muscles, which can make breathing — and by extension, snoring caused by airway position — noticeably easier for some people.
It’s worth being clear about what this actually is: a positional support pillow, not a medical device or a guaranteed fix. Snoring has multiple possible causes, and the Snorinator is specifically designed to address snoring related to sleep position — not snoring caused by sleep apnea or other underlying conditions.
Important: Who Should Not Use the Snorinator
The makers are explicit about this, and it’s worth repeating clearly before anyone buys:
Do not order a Snorinator pillow if:
-You have been diagnosed with sleep apnea
-You are seriously overweight
If you’ve been prescribed a CPAP machine or diagnosed with sleep apnea by a doctor, talk to your physician before considering this or any pillow-based product — the Snorinator is not designed or intended to treat sleep apnea, and it won’t work as a substitute for medically prescribed treatment.
What to Know Before You Buy
–Two sizes available: if you’re above 5’6″, the standard size is recommended; below 5’6″, the small size. The pillow is designed to fit snugly for proper support, so if you’re between sizes, standard is the safer choice.
–Hypoallergenic construction, with a custom-fitted, machine-washable pillowcase included — additional pillowcases are also sold separately.
–CertiPUR-US certified memory foam, meaning the foam has been independently tested for tear strength, weight capacity, density, and airflow, and is made without ozone depleters, formaldehyde, phthalates, mercury, lead, or other heavy metals — a meaningful certification if indoor air quality or eco-conscious materials matter to you.
Get 20% Off the Snorinator, Grommet-Exclusive
Grommet shoppers get 20% off the Snorinator when they support the product with an upvote — a small way to back an independent, husband-and-wife-founded business while getting the pillow at a discount you won’t find buying it elsewhere.
Frequently Asked Questions About the Snorinator
It uses the High-Fowler position — an upright sleeping posture based on medical research — to reduce gravitational pressure on the chest and ease tension in the abdominal muscles, which can make breathing easier and reduce snoring caused by sleep position specifically.
No. The Snorinator is not intended for use by anyone diagnosed with sleep apnea. If you’ve been prescribed a CPAP machine or diagnosed with sleep apnea, talk to your doctor before using this or any similar product — it’s not a substitute for medically prescribed treatment.
If you’re taller than 5’6″, the standard size is recommended. If you’re shorter than 5’6″, the small size is recommended. The pillow is designed to fit snugly for support, so if you’re unsure between the two, standard is generally the better choice.
The pillow comes with a custom-fitted pillowcase that’s machine washable and designed for easy on-and-off use. Additional pillowcases can be purchased separately to keep the pillow fresh over time.
It’s built with CertiPUR-US certified foam, which is independently tested for tear strength, weight capacity, resilience, density, and airflow, and is designed to hold up over years of regular use.
The foam is CertiPUR-US certified, meaning it’s tested for low VOC emissions and made without ozone depleters, formaldehyde, regulated phthalates, mercury, lead, or other heavy metals.