For the last 11 years we have been driven every day by our purpose: helping independent Makers and small businesses find their people and grow their business. The COVID-19 pandemic is impacting these businesses in an unprecedented way across the US and around the world. We’re connecting with a few of our Makers to elevate their stories and share the challenges they face. With these stories, we hope our community can see the impact of their support and how these businesses are foundational to our society.
Joelle Mertzel of Butterie™ created her own take on a countertop butter dish when she learned that butter doesn’t have to go in the fridge, and that storing it at room temperature can even enhance the flavor. She’s been on a mission since 2016 to spread the word about spreadable, room-temp butter. From learning about her children’s book to countertop life of butter, I learned so much from our chat together. Joelle is infectious with optimism and entrepreneurial spirit, and a shining example of a Maker finding a path during this time.
She told us that, because of COVID-19, “I feel like my entire brick and mortar business shuttered overnight.” Joelle had to quickly pivot from being a primarily wholesale business to one that sells directly to consumers.
The team at Butterie is a small one. Joelle and two employees now work on a rotating schedule to maintain social distancing protocols.
“We’re all in the same boat, whether you’re a big company or a small company. We’re all just trying to figure out how to get through it.”
Despite the challenges and uncertainties her small business is facing, Joelle left us with a handy tip: As many folks are stocking up on groceries these days, free up some fridge space by keeping the butter out on the counter.