This holiday season we know that Grommet brands are looking to stand out and make sure their gift is the must-have this holiday season.
To help you get started, our Head of Growth, Greg Rollett put together a list of 9 things you can do right now to make sure you make the biggest impact with Grommet Shoppers this holiday season.
We’ve also decided to go deeper on each of them in a live session that was held on Friday, October 18th to help you maximize your Q4 sales on and off of Grommet.
Watch the replay below:
Ok let’s get to it…
9 Ways To Make More Sales On Grommet During The Holidays
#1: Add Bundles To Your Listing
This one is a must for nearly every product live on Grommet right now. During the holidays shoppers may want to buy more than 1. Let them easily do it and reward them for buying in bulk.
This increases your Average Order Value and gives the Grommet team more incentive to feature your product, as we earn more when you earn more!
Learn more and check out this in-depth training on creating bundles for Grommet.
#2: Send An Email To Every Prospect On Your Email List
Your email list is comprised of people who bought your product and people who have not. You should be able to easily segment them and create a quick email to everyone that has not yet bought your product.
Use Grommet’s 20% discount as the reason to email them. You don’t pay any commissions on those sales and every upvote and sale helps push you higher and higher up the Trending Feed. This is really a simple way to generate revenue today AND boost your exposure on Grommet.
#3: Submit Another Product (or finish your listing)
Right now I am building out the launch calendar for November 7th and 14th. If you have another original SKU in your catalog, let’s get it submitted ASAP. You’ll go through another Launch Week and have that product eligible for additional promotions and to our promotional partners.
To submit a new product, login to your Grommet Dashboard, click on My Products and then Submit New Product.
And if you have started a product listing but haven’t finished it – what are you waiting for? 3 of last week’s launch brands have already exceeded 100 orders on Grommet. Login here and let’s gooooooo!
#4: Optimize Your Grommet Product Listing
We recently updated our filters and search bar to make it easier for Shoppers to find great products and gifts on Grommet. This gives you even more opportunity to be seen and discovered.
Now is a great time to make sure your product is listed in the correct category, has up to 3 value tags (like Made In America or Women-Owned) and has descriptive copy that really shares what your product is, the problem it solves and more important details.
Want to update your listing? Fill out this form to suggest any changes for our team to consider and update for you.
#5: Update Your Images and Videos
If shoppers have seen the same images and videos for months and months, it might be time for a quick refresh. Some of you have had the same images on your page since we launched in August of 2023.
An easy way to get attention is to update your images and send in new creative. Do you have holiday creative, new UCG videos that are converting on other platforms or better images that can help tell the story of your product?
If so, click here to submit these images and videos for our team to update for you.
#6: Share On Social
This might be the easiest thing to do on the list. Use the banners we made for you during Launch Week, share a screenshot of your listing or create a quick Green Screen Video driving your social followers over to your Grommet listing, both to purchase, but also to give you a few new upvotes.
Doing so can drive sales (with no revshare – yay), but the Upvotes and sales will also push you higher on the Trending Feed and potentially grab the attention of the Grommet Newsletter team and our publishing partners who are actively looking for winning products to promote.
#7: Make Money Promoting Other Grommet Products
Last month we officially launched the Grommet Affiliate program. And while we have major publishers sending traffic to Grommet, the program is also open to all of you!
If you have an email newsletter or love creating content on social media, and want to share other amazing Grommet products and earn a nice commission for doing so, send an email to greg@thegrommet.com to learn more and get signed up.
This is a great way to earn extra revenue this holiday season, while also supporting other independent makers and small business owners.
#8: SignUp For One Of Grommet’s Holiday Gift Guides
We are dedicating a lot of time and attention to 5 exclusive Gift Guides this holiday season. These guides will be front and center on nearly every page on Grommet’s site, inside emails and newsletters and be a focal point of our social strategy.
Learn more about the 5 guides and get signed up for one today before they are gone.
#9: Get Grommet Shoppers All To Yourself
We are opening up Grommet’s newsletter to top Grommet Brand Partners this holiday season. With our Dedicated Newsletters, the entire email will be focused on you, your product and your offer.
Plus, you can send Shoppers to any landing page of your choice and there is No Rev Share, so you keep 100% of all sales generated by this email. As a bonus, you get a free standard listing in the Gift Guide of your choice. But hurry, we only have 5 left for November and December.
Use one or all 9 of these tips to make this a big, successful holiday season.